Trackable, branded short links for newsletters and email campaigns.
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Most ESPs (Mailchimp, ConvertKit, etc.) wrap your links in their own tracker domain — so you get open and click rates inside the tool, but no portable analytics. Short links give you a permanent click record that survives switching ESPs, plus the ability to re-point campaigns after they're sent.
Click history inside Mailchimp lives inside Mailchimp. A short link gives you a permanent record outside any single ESP.
Once a newsletter goes out, the links are locked. With short links you can change the destination — fix a typo URL, redirect after a sold-out launch, etc.
Some spam filters down-rank emails with too many redirected URLs. A branded short link on your own domain often looks more legitimate than a generic ESP wrapper.
One link per CTA in the email — main button, footer link, P.S. link. Use clear slugs that hint at the content.
Tag with utm_source=newsletter, utm_medium=email, utm_campaign=<campaign-name>, utm_content=<button-or-pss>. Use the free UTM builder to get the encoding right.
Use the short URL as the href on every CTA. Your ESP's built-in tracking still records opens and clicks — short link analytics give you the standalone, portable record.
See clicks roll in by country and device after each send. Compare by CTA position to learn which placements convert.
Same destination, two slugs, different subject lines. Click-through gap tells you which subject worked.
Branded short links on your transactional domain read as more trustworthy in receipt and account emails.
A 50%-off code email goes out; the deal ends; the link still gets clicks. Re-point it at a "sign up to be first next time" page so the traffic is not wasted.
Common questions about using ClickDash for Email Marketing.
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