Trackable, branded short links for LinkedIn posts and profile.
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LinkedIn de-prioritises posts with outbound links — but if you're going to include one, it should be branded, trackable, and professional-looking. Short links also let you A/B test which post format actually drives clicks.
A common workaround is to put the link in the first comment. With a short branded link, you can do this without exposing a long URL.
A branded short link in your About section can be re-pointed at your latest project, blog, or lead magnet without editing your profile.
Long campaign URLs in a LinkedIn newsletter look unprofessional. Short branded links read as legitimate and convert better.
yourbrand.co/article, yourbrand.co/case-study — match your tone. Avoid aggressive sales slugs; LinkedIn audiences click less on those.
Tag with utm_source=linkedin and utm_medium=post or article so you can compare LinkedIn traffic against other channels in your analytics tool.
A common pattern: post without a link, then drop the short link in the first comment. The post gets more reach; the link still gets clicked.
Compare click counts across posts and topics. ClickDash shows referrer data so you know which LinkedIn surface (post, article, newsletter, profile) drove the visit.
yourbrand.co/lead-magnet — repointable, reusable across many posts.
Run the same campaign from both? Different utm_content values keep the analytics separable.
Test whether yourbrand.co/free-guide outperforms yourbrand.co/download in the same post style.
Common questions about using ClickDash for LinkedIn.
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