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Free UTM builder.

Add tracking parameters to any URL — live preview, copy, and shorten.

The destination URL the user lands on.

utm_source — where the traffic comes from.

utm_medium — the marketing channel.

utm_campaign — your campaign identifier.

utm_term — paid search keyword (optional).

utm_content — distinguish similar links / A/B variants (optional).

https://example.com/

Want a clean short link with scan analytics? Shorten this URL →

FAQ

About UTM parameters

Common questions about UTM tracking and best practices.

01What is a UTM parameter?
UTM parameters are tags added to a URL that tell analytics tools where the traffic came from. The five standard ones are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
02Which UTM parameters are required?
utm_source, utm_medium, and utm_campaign are the three Google Analytics treats as required. utm_term and utm_content are optional — useful for paid search keywords and A/B test variants.
03Can I shorten the resulting URL?
Yes — copy the URL and paste it into our free link shortener to get a clean short link with scan analytics. UTM parameters survive the redirect.
04How should I name campaigns?
Use lowercase, no spaces, and pick consistent values. For example: utm_source=newsletter, utm_medium=email, utm_campaign=launch-spring-2026. Stick to one convention so your reports stay clean.
05Do UTMs affect SEO?
No. UTMs are query parameters and do not change page content. To avoid duplicate-URL issues, set a canonical URL on the destination page or use a shortened link.
06Will UTMs work with all analytics tools?
Yes. Google Analytics 4, Plausible, Fathom, Mixpanel, PostHog, and most other tools all read the same five UTM keys.
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Track every click on your campaign URLs.

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